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Music Composer-Duo Salim-Sulaiman Launched Musical Anthem – “Aaj Zindagi Jeete Hai” in Collaboration with Tata Memorial Centre on World No Tobacco Day
Mumbai (Maharashtra) [India], June 2: According to Global Youth Tobacco Survey-4, 38% of cigarette, 47% of bidi smokers and 52% of smokeless tobacco users in India initiated the use before their 10th birthday. In contrast, 71% of students thought other people’s cigarette smoking is harmful to them, whilst 58% favoured a ban on smoking inside […]
Mumbai (Maharashtra) [India], June 2: According to Global Youth Tobacco Survey-4, 38% of cigarette, 47% of bidi smokers and 52% of smokeless tobacco users in India initiated the use before their 10th birthday. In contrast, 71% of students thought other people’s cigarette smoking is harmful to them, whilst 58% favoured a ban on smoking inside enclosed public spaces. The Covid-19 pandemic laid a clear emphasis on the growing health crisis owing to tobacco consumption and the increased risk of diseases like TB, Cancer, cardiovascular diseases, and Asthma, amongst others.
On World No Tobacco Day, Apex Cancer Hospital, Tata Memorial Centre (TMC), in collaboration with Bollywood’s music composer duo Salim-Sulaiman launched a musical anthem, ‘Aaj Zindagi Jeete Hai’, aiming to use the universal language of music to engage youth and promote a healthy lifestyle free from tobacco use. The song was written by celebrated lyricist Irfan Siddiqui. Delhi Police has been a significant pillar of strength supporting this campaign throughout.
While launching the campaign, Bollywood music composer Salim Merchant said, “We fully support India vs Tobacco campaign, which is a step towards spreading public awareness around the harmful effects of tobacco consumption in India. We have always believed that music has the power to change the world. We are humbled to be part of a campaign that will engage youth meaningfully towards choosing a healthy lifestyle free from tobacco use. With the support of Vital Strategies and the innovative approach of WebRangers Entertainment, we are certain our little effort will inspire and potentially create a cadre of young changemakers to help spread awareness about the health hazards of tobacco. Every death from tobacco is preventable, and our entertainment industry has the potential to be part of this change” Sharing his views, Dr. Pankaj Chaturvedi, Surgeon, Department of Head Neck Cancer, Tata Memorial Centre, Mumbai, said, “Tobacco use is a leading preventable killer in the world, and in India, it is responsible for around 1 million deaths annually. We believe while evidence-based hard-hitting mass media campaigns will continue to create intentions of behaviour change among the masses to quit tobacco use, new initiatives such as “Aaj Zindagi Jeete Hai” have the potential to engage audiences, especially our youngsters, on musical and digital platforms.
