Ajit Pawar Embraces AI Technology to Bolster His Political Messaging

Ajit Pawar’s NCP has been increasingly experimenting with digital technologies to create innovative campaigns to connect with its supporters. By making extensive use of technology including Artificial Intelligence, the party is bolstering its political messaging. A new political ad was shared today on social media by Deputy CM and NCP President Ajit Pawar. The ad shows a woman receiving an instalment of the Majhi Ladki Bahin Yojana. The focus of the ad is how the financial assistance provided by the government is being used by women to fulfil their needs. 

Previously, on Ganpati, NCP shared an animated video on welfare schemes including Majhi Ladki Bahin Scheme under which Rs 1500 financial assistance is given to women, over 2.5 crore beneficiaries have already received the instalment and under Annapurna Yojana 52 lakh households are receiving free cylinders, crediting these schemes to Ganpati Bappa. Earlier, an animated video was shared by Ajit Pawar and NCP on all social media platforms about ‘Mukhya Mantri Baliraja Vij Savlat Yojana’. Through this scheme, the government is providing free electricity to agriculture pumps customers with up to 7.5 horse power capacity helping over 44.06 lakh farmers. A provision of Rs. 14,761 crores was made in the recent budget for the scheme.

With the use of AI and digital technology, NCP’s election campaign is moving beyond traditional modes of campaigning to connect with the voters.