.jpg)
%20(3).jpg)
.jpg)
Financial Abuse Translator: A free of cost tool to help shed light on financial abuse
An initiative by Indian neobank Fi in partnership with Majlis, an NGO that works in the women and child development sector. New Delhi (India), March 10: According to the Supreme Court of India, economic abuse is punishable by law under the Domestic Violence act. The problem is that most women don’t know what economic abuse […]
An initiative by Indian neobank Fi in partnership with Majlis, an NGO that works in the women and child development sector.
New Delhi (India), March 10: According to the Supreme Court of India, economic abuse is punishable by law under the Domestic Violence act. The problem is that most women don’t know what economic abuse is and don’t realize that they can take legal action. In a patriarchal culture where women have the primary role of a caregiver and the male members have the primary role of managing the finances, it is normal for the man of the house to have control over money and financial decisions. Which makes it all the more difficult for someone to identify or realize that economic abuse is a real problem.
Bengaluru based money app, Fi partnered with Majlis, a non-profit organization with a mission for the protection and promotion of women and children’s rights through legal representation, advocacy and training. They hacked Instagram’s translation feature on stories to launch the Love Language Translator. After curating and sourcing 100s of stories they put real stories together in a fictional setting to showcase how women have been conditioned to think that these are normal instances in relationships. The campaign rolled out on women’s day and has seen incredible traction.
