Ultra Music’s 'Mera Yaar Khara Sona Hai': A Beautiful Musical Tribute on International Sign Language Day

This song launch aligns with International Sign Language Day 2024 and Deaf Awareness Week 2024, which aims to encourage a collaborative environment where individuals, organizations, and governments work together to create a more inclusive society. With about 1 in 6 people experiencing hearing loss, and 7 in 10 of those affected being over the age of 70, this figure is projected to rise by 50% over the next 20 years. Raising awareness of hearing loss, need to learn sign language and its challenges has never been more urgent.

"Mera Yaar Khara Sona Hai" is not just a love story; it’s a reminder that love is a universal language that can be expressed in countless ways regardless of hearing ability. The video beautifully portrays a story of patience, understanding, and trust between the two protagonists, emphasizing the transformative power of compassion in relationships.

Ultra Music is also expanding its regional language offerings, currently focusing on launching language-specific channels in Marathi, Bhojpuri, Bangla, and Gujarati. On the music front, Ultra releases two new Hindi songs every week, providing a steady stream of fresh content. With over 25 music channels on YouTube and a collective reach of 35 million viewers, Ultra is a major player in digital music, amplifying new talent and established artists alike.

Rajat Agrawal, COO, Ultra Media & Entertainment Group shared, “As part of Ultra Media & Entertainment Group’s commitment to inclusive storytelling, this launch underscores our role in creating meaningful content that speaks to diverse audiences. We are committed to providing a platform for emerging talent, allowing new voices to shine across our music channels. At the same time, we are also collaborating with celebrated artists like Sonu Nigam and Neeraj Shridhar to strengthen our lineup and offer a balance of fresh and familiar music experiences for our audience.”

With 89 YouTube channels spanning a variety of languages and genres—from Hindi, Marathi, Bengali, and Gujarati to comedy, cookery, kids-centric, devotional, and superhero content—Ultra has built a global digital footprint, with more than 40million subscribers on YouTube. 

About Ultra Media & Entertainment Private Ltd (Est. 1982): A professionally managed Indian Entertainment Conglomerate pioneering in the Content Production, Acquisition, Distribution & Syndication of Indian & International content globally. They have been providing end-to-end solutions in various languages & formats to the Film & Television Industry worldwide for the past 40 years. For further information please visit: www.ultraindia.com

Youtube Link https://www.youtube.com/watch?v=KRL7iVPdCEs