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Eastern Railway Launches ‘Vande Express’ Magazine
Eastern Railway launches free phygital magazine for Vande Bharat Express passengers to enrich onboard travel.
Kolkata, July 15 (IANS) In an effort to enhance the travel experience on Indian Railways’ premier Vande Bharat Express, the Howrah Division of Eastern Railway (ER) on Tuesday introduced a family "Phygital" magazine "Vande Express" to be distributed among passengers.
The magazine will be distributed among passengers of the Howrah-New Jalpaiguri Vande Bharat Express free of cost. The magazine is innovative as it will allow passengers to read some content directly, while other material can be accessed by scanning QR codes.
The magazine was developed by ANOTHER INDIA, and the free distribution will not result in any financial liability on the Railways. The magazine was formally launched by Uday Shankar Jha, principal chief commercial manager, ER, Vishal Kapoor, divisional railway manager, Howrah Division, and other senior railway officials.
