Actress Neetu Chandra joins Bihar-based start-up Agrifeeder as Co-founder to empower the farmers of the state

The aim of this collaboration is to enhance the global presence of the Agrifeeder brand and promote its commitment to empowering the farming community of Bihar, says Raman Kumar. Through its omni-channel business model, Agrifeeder provides critical coordination support and market access, ensuring quality control and branding, which helps farmers sell their produce and value-added products directly to customers, improving income by up to Rs 1,000 per month. The brand is developing a sales strategy that will generate demand for Bihar’s core products like rice, sattu, jaggery, jardalu mango thereby reaching one million plus end-consumers globally in the next three years.

Expressing her excitement on joining as co-founder, Neetu Chandra says, ‘I recognize the challenges faced by farmers in Bihar, especially women, in accessing markets and receiving fair compensation for their hard work. The ‘Agrifeeder’ business model allows farmers to bypass middlemen, sell value-added products with recognized branding, and earn a more sustainable income.’ Neetu Chandra says, “The fact of more than one thousand women farmers being part of the ‘Agrifeeder’ network and experiencing these income improvements underlines this initiative’s commitment to gender equality and women’s empowerment in agriculture.”

Brothers Raunak Kumar and Raman Kumar, who come from an agricultural family, realized the challenges of the agriculture sector at an early age. Raman, who did his MBA from ISBR Business School, was introduced to entrepreneurship during a seminar in his college. Raman discussed the idea with Raunak, who had just completed his engineering from Anna University, and decided to start his own business in the agri-tech sector. In 2017, Raman along with wife Priya Pandey and elder brother Raunak started ‘Agrifeeder’ in Pirpainti, Bihar.

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