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Aishwarya Raj Bhakuni on Deepfakes: 'Consent Has to Matter'
Actor Aishwarya Raj Bhakuni says AI isn't the problem, intention is. She warns deepfakes hit women hardest and urges everyone to verify before sharing.
Key Highlights
- Her view: "AI itself isn't the problem. It is a tool. The problem is the intention behind using it."
- Actors at risk: With their faces and voices public, actors can be easily recreated without consent.
- Women most vulnerable: She says fabricated content can be "particularly lethal" for women and girls.
- Shared responsibility: Creators, platforms and audiences all have a role in stopping misuse.
- Her advice: Verify before you share.
Aishwarya Raj Bhakuni, who plays Aradhya in Oh Humnava Tum Dena Saath Mera, believes the debate about AI should focus on people, not technology. "AI itself isn't the problem. It is a tool. The problem is the intention behind using it," she says.
"If someone uses it creatively and responsibly, it can do wonderful things. But if someone uses it to deceive, harass, spread misinformation or damage another person's identity, that's when it becomes dangerous."
Why Actors Feel Exposed
Aishwarya says easy-to-use AI tools have raised the stakes. "Earlier, creating something convincing required technical expertise, but today, almost anyone can use AI tools to create content that looks very real. As an actor, this concerns me because my face, my voice and my work are already available publicly."
