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Instagram May Allow AI Content Creation Using User Likeness, With Consent Safeguards
Instagram may soon introduce an artificial intelligence-based feature that allows users to digitally insert their own faces into AI-created photos and videos, potentially competing with OpenAI's Sora platform. A tipster discovered this alleged tool focuses on personalized "likeness" creation rather than simple image filters.
It is possible that Instagram will soon roll out a new feature that will enable it to compete with Open AI's new Sora application. According to a tipster, Meta's platform is working on a face swap feature that will enable users to upload their pictures, generate images, as well as videos, using AI. Moreover, it will be possible for users to request another user's picture. On the surface, it seems like the new feature will be comparable to the Sora application, though it may be used differently.
In a post on X (formerly known as Twitter), tipster Alessandro Paluzzi said, "#Instagram is working on an #AI-powered face swap feature." He also shared screenshots of the new tool. Interestingly, while the tipster called it a face swap feature, the screenshots refer to it as "Create My Likeness."
From the screenshots, it seems that users will have access to their Likeness by default. It is also not clear whether the data will be accessed from the users’ posts and highlights, or whether the users will have to upload a photo of themselves. However, once they have access, they can write a prompt to create images and videos using AI. They can also share these with friends via DMs, or publish them to their feed or stories, but there's no clarity on this.
