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Instagram May Allow AI Content Creation Using User Likeness, With Consent Safeguards
Instagram may soon introduce an artificial intelligence-based feature that allows users to digitally insert their own faces into AI-created photos and videos, potentially competing with OpenAI's Sora platform. A tipster discovered this alleged tool focuses on personalized "likeness" creation rather than simple image filters.
It is possible that Instagram will soon roll out a new feature that will enable it to compete with Open AI's new Sora application. According to a tipster, Meta's platform is working on a face swap feature that will enable users to upload their pictures, generate images, as well as videos, using AI. Moreover, it will be possible for users to request another user's picture. On the surface, it seems like the new feature will be comparable to the Sora application, though it may be used differently.
In a post on X (formerly known as Twitter), tipster Alessandro Paluzzi said, "#Instagram is working on an #AI-powered face swap feature." He also shared screenshots of the new tool. Interestingly, while the tipster called it a face swap feature, the screenshots refer to it as "Create My Likeness."
From the screenshots, it seems that users will have access to their Likeness by default. It is also not clear whether the data will be accessed from the users’ posts and highlights, or whether the users will have to upload a photo of themselves. However, once they have access, they can write a prompt to create images and videos using AI. They can also share these with friends via DMs, or publish them to their feed or stories, but there's no clarity on this.
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An interesting aspect of the feature, as the tipster shared in a separate screenshot, is that someone else's Likes can be used to create AI content. However, before doing so, the user must obtain their permission. The screenshot shows an option to invite another user, which will likely send them a DM or similar notification, and they will need to accept before using their Likes to create AI-generated content.
The permission-based format is likely being added to prevent a user's Likes from being misused or used in ways they don't approve of. OpenAI's Sora addresses this by allowing users to restrict specific actions and words that no one else can create, even if they have access to their Likes. It's not certain how Instagram will manage this.
Note that the company hasn't officially confirmed this development, so we recommend avoiding taking it seriously until Instagram announces it.
