boAt Partners With Spotify Premium in India, Offers Free Subscription With Select Audio Products
Popular audio brand boAt has announced a partnership with Spotify Premium. Under this deal, users purchasing select boAt products will receive a bundled Spotify Premium offer.
boAt and Spotify Premium are partnering together in India to provide a music bundle package which includes certain audio devices from boAt. The objective behind their partnership is to blend technology and digital service together. They have also launched an online campaign to promote their partnership.
It has been stated in a press release that those customers who purchase any eligible product from boAt will be able to enjoy Spotify Premium package for 4 months at zero cost for the first 12 weeks. This bundled subscription will offer users features like ad-free playback, offline downloads, and high-quality audio streaming.
Along with this announcement, Boat and Spotify Premium unveiled a digital campaign called Half the Experience. The ad features musician Chaar Diwari performing a deliberately incomplete concert, which returns to normal upon switching to the bundled offer. This sequence is designed to highlight the difference between interrupted playback and the bundled listening experience.