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FSSAI Orders Dabur to Stop Sale of Misleading 100% Claims
FSSAI has directed Dabur India to immediately stop selling products carrying claims such as “100% Natural” and “100% Pure”, citing violations of advertising and organic food regulations.
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“FSSAI Orders Dabur to Stop Sale of Misleading 100% Claims”
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en.sangritimes.com/s/2edb15
4 Aug 2026
New Delhi, Aug 4 (IANS) The Food Safety and Standards Authority of India (FSSAI) has issued a prohibition order against Dabur India Limited over the sale of food products carrying allegedly misleading claims.
The food regulator has directed the FMCG major to immediately cease the sale of products bearing claims such as "100 per cent Natural", "100 per cent Pure", "100 per cent Purity Guaranteed", "100 per cent Organic" and "100 per cent Tender Coconut Water".
The action follows FSSAI's observation that these claims were ambiguous, unverifiable and likely to mislead consumers.
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