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Wedding Season Boom: 4.6 Million Ceremonies to Generate ₹6.5 Lakh Crore in Sales
Wedding: India will witness 4.6 million weddings between November 1 and December 14, generating an estimated business worth ₹6.5 lakh crore. This could lead to a record increase in consumption during this period.
The wedding season is now in full swing, following strong growth in sectors such as automobiles, electronics, and household goods during the festive season. Estimates by the Confederation of All India Traders said 4.6 million weddings between November 1 and December 14 this year are expected to generate revenue of around ₹6.5 lakh crore. Companies across all categories are gearing up for the increased demand.
The wedding season would last until mid-December and consumption is expected to surge. From packed hotel lawns to crowded jewellery shops and brisk sherwani sales, the wedding season has begun well. According to retailers and hospitality companies, the wedding season is driving the fastest pre-year-end consumption boom. Wedding spending is increasing across all categories, from sarees to salons, and average spending is also rising.
Raymond is seeing strong demand for its luxury suiting portfolio. Under its ethnic line, kurta sets starting at ₹1,499 and sherwanis up to ₹85,000 are seeing a surge. Bookings from distribution partners are receiving a strong response.
