Designed as a high-energy, on-ground format, the yatra will engage college students and young audiences through product trials, skincare sessions and interactive consultations across campuses, malls and public spaces. The focus is on participation and access, with formats that encourage direct interaction rather than passive viewing.
“India is seeing a clear shift in how young people think about work and income. There is a strong appetite for flexibility and ownership. Through this yatra, we want to demonstrate how social selling can offer a practical starting point, where good products can translate into a meaningful business without the usual startup pressures, said Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame.”
Adding to this, Abhishek Chakraborty, Head of Brand, PR & Digital said, “Markets like the Northeast are increasingly open to new formats of earning and self-expression. This initiative is about creating access, bringing opportunities closer to consumers, and building networks at a local level rather than expecting them to come to us.”
Alongside these engagements, Oriflame will introduce attendees to its social selling model, positioning it as a way to build a second income without the typical challenges associated with starting a business. With no heavy upfront investment or operational setup, the model allows individuals to start small and scale at their own pace.
A second income, increasingly, is not just supplementary but transformative, offering greater financial stability and flexibility at a household level. The company is positioning this as an opportunity for students, first-time earners and young professionals to explore entrepreneurship without the risks typically associated with it.
The Northeast is emerging as a key market for companies looking to build both consumer demand and seller networks, driven by a young population and growing participation in digital ecosystems. With a city-by-city rollout and consistent on-ground presence, the yatra signals a deeper push into the region, culminating in Kolkata on May 10.
The roadshow will also include on-ground engagement activities, where 10 participants who spot the truck and share entries will win curated beauty hampers daily, leading up to the mega event in Kolkata on May 10. For further information on the North-East Yatra, visit the link below.
For more details on the North-East Yatra, visit the link below- https://in.oriflame.com/business-opportunity/oriflame-north-east-yatra
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.
Oriflame operates through a modern social selling model, enabling over 3 million Beauty Entrepreneurs and members worldwide to become beauty industry insiders through a ‘Plug and Play’ micro-entrepreneurship model.
Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Oriflame continues to make a positive impact on communities worldwide and has been named a European Climate Leader by the Financial Times and Statista for the past five years.
In India, Oriflame continues to build opportunities for women to achieve financial independence while promoting holistic wellbeing.
For more information, visit www.in.oriflame.com
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