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Shailendra Singh, Inceptor of Sunburn, Celebrates 15 years of Asia’s Largest Dance Music Festival
Mumbai (Maharashtra) [India], December 24: When he launched Sunburn as a small experiment on a Goan beach in 2007, Shailendra Singh wanted to make a social change for the youth of India – give them a new way to connect and celebrate. Now, fifteen years later, Sunburn has grown into the 3rd largest dance music […]
Mumbai (Maharashtra) [India], December 24: When he launched Sunburn as a small experiment on a Goan beach in 2007, Shailendra Singh wanted to make a social change for the youth of India – give them a new way to connect and celebrate. Now, fifteen years later, Sunburn has grown into the 3rd largest dance music festival in the world, changed the lives of the new, young India and put India on the global music tourism map. Shailendra Singh is celebrating.
The Inceptor of Sunburn, Percept Ltd, Guestlist4Good and Boss Entertainment says, “It is so important that the live music industry stays alive for the youth of the country. I am proud that Sunburn has not only changed the social landscape for the 600 million Indians under the age of 25 but bring economic benefit to Goa and every state that hosts an event. Sunburn is India’s intellectual property – created locally, famous globally.”
The festival has grown exponentially since the first edition in 2007, where a few thousand fans danced barefoot on the Candolim beach to headliner’s Carl Cox, Above&Beyond and Axwell. Despite all the odds, in 2008, Shailendra decided to hold the second festival in defiance of the terrorist attacks in November. Under his guidance, by 2013, Sunburn was the 3rd largest dance music festival in the world (IMS Business Report, 2013) and the largest in Asia. The second-only intellectual property to be exported after IPL, Sunburn had become a pride of India, caught the entire world’s attention and kick-started the whole live music industry in India.
