Gujarat Government Launches ‘ParishramNe Ajwaliye’ Initiative to Recognize and Promote Small and Medium Vendors

Anyone who wants to support small vendors can join the initiative. To participate, individuals are required to create a video or reel in any language that promotes or supports local businesses. Participants have to share their videos on social media platforms, tagging ‘@InfoGujarat.

To encourage and recognize the efforts of contestants, the Gujarat Government will present incentive prizes. A total of 33 selected contestants will have the opportunity to receive prizes of up to Rs.50,000/-.

Hon’ble Chief Minister of Gujarat, Bhupendra Patel, has extended his heartfelt support to the hardworking local vendors. He appeals to everyone to support small vendors and purchase from local vendors who rely on daily income for their livelihoods.

In today’s ever-evolving market and competitive landscape, small and medium vendors tirelessly dedicate themselves to maintaining employment opportunities. It is our shared responsibility to nurture the essence of compassion by bolstering local employment within our communities.

The ‘ParishramNe Ajwaliye’ initiative aims to acknowledge the dedication of local businesses and encourage people to support local vendors.