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Introducing Behruz- Redefining Indo-Western Fashion for the Modern Indian Woman
New Delhi [India] October 10: As India continues to evolve, the modern Indian woman looks for garments that harmonize cultural heritage with contemporary style. Recent trends show that over 70% of Indian women are now integrating traditional elements into their wardrobes, but traditional ethnic wear often falls short in comfort for prolonged wear. This is [...]
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“Introducing Behruz- Redefining Indo-Western Fashion for the Modern Indian Woman”
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en.sangritimes.com
11 Oct 2024
New Delhi [India] October 10: As India continues to evolve, the modern Indian woman looks for garments that harmonize cultural heritage with contemporary style. Recent trends show that over 70% of Indian women are now integrating traditional elements into their wardrobes, but traditional ethnic wear often falls short in comfort for prolonged wear. This is exactly where The Behruz Theory steps in, offering a sophisticated blend of tradition and modernity.
“Each piece of our collection is a testament to the artistry of skilled artisans and contemporary designers,” says Itee Goyal, founder of The Behruz Theory.
Mrs. Goyal further adds that her vision is to blend intricate Indian embroidery and rich fabrics with modern silhouettes.
