Chikankari 2.0 : The Fresh Take of House of Kari on a Classic Craft

New Delhi (India), February 3: House Of Kari is a homegrown label that is dedicated to preserving and elevating the age-old craft of chikankari. This traditional form of hand embroidery, which originated in Lucknow, India during the Mughal Era, gained popularity during the 18th century during the reign of Nawab Asaf-ud-Daula. It is known for its delicate and intricate designs, which are created using white thread on cotton fabrics. The craft was traditionally done by the women of the households and passed down from generation to generation. It was also supported by the royal courts and was considered a symbol of class and elegance. Today, it is still a popular craft in Lucknow and is also found in other parts of India.

House Of Kari is a fast fashion brand dedicated to preserving this traditional craft and elevating it to new heights by creating chikankari products with a modern edge at affordable pricing. The brand’s focus is on promoting the work of local women artisans, who are responsible for the entire manufacturing process, from material procurement to hand embroidery. This ensures that the products are of the highest quality and truly represent the brand’s commitment to preserving traditional crafts and being very reasonable.

If you’re looking for affordable women’s ethnic wear with a twist, House Of Kari is the right place for you! The brand offers a wide range of chikankari products that are perfect for any occasion. From simple and elegant kurtis to luxurious kaftans, House Of Kari has something for everyone. The chikankari is available in various colors like white with black, lavender with white, silk cherry red and many more.