Now AI influencers will make promotional videos on social media, TikTok made big preparations

Artificial Intelligence (AI) is now being used everywhere. It is being used on a large scale in the field of advertising. With the help of AI, such characters are being created which do not exist. The most important thing is that these characters also get a good amount of engagement on social media. Given this, the Chinese short video app TikTok has made major preparations.

According to the report, TikTok is now preparing to create AI influencers. TikTok will use these influencers in promotional videos for brands. These influencers will create videos for sellers and advertisers.

Dwarj claims that TikTok is developing AI technology for sellers and advertisers, which will enable the creation of promotional videos and other content.

Having total control over them and only needing to be paid once is the main benefit of using AI influencers for a business. Using AI influencers, the company will make a lot of money. Though the competition among creators will intensify considerably, this could result in a massive rise in revenue.

Last year itself, TikTok had said that it was ending its Creators Fund which was worth a total of $ 1 billion i.e. about Rs 8,340 crore in the US, Britain, Germany and France. If TikTok uses AI influencers, content creators in these markets will suffer a big loss.