Govt Committed to Affordable Sugar for Festive Season

ISMA Director General Deepak Ballani says the government and sugar industry are committed to keeping sugar prices affordable during Dussehra and Diwali.

Raaisha Upadhyay
Raaisha Upadhyay Verified Public Figure • 08 Aug, 2026 Journalist
Sep 24, 2026 • 3:39 PM
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Govt Committed to Affordable Sugar for Festive Season
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24 Sep 2026
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Govt Committed to Affordable Sugar for Festive Season
Govt Committed to Affordable Sugar for Festive Season

 Key Highlights:

  • ISMA Director General Deepak Ballani said the government and sugar industry are committed to keeping prices reasonable during the festive season.
  • Ex-mill sugar prices have already rationalised by 25-30%, with the pan-India average currently at around Rs 4,450 per quintal.
  • Retail sugar prices have started moderating and are expected to decline further in the coming weeks.
  • Ballani noted a typical time lag between wholesale and retail price movements as benefits pass through the supply chain.
  • Domestic sugar supplies remain adequate, with efforts underway to keep prices under control ahead of Dussehra and Diwali.

A Joint Commitment to Affordable Sugar

The government and the sugar industry are working together to ensure that sugar remains available to consumers at reasonable prices during the upcoming festive season, Indian Sugar and Bio-energy Manufacturers Association (ISMA) Director General Deepak Ballani said on Thursday.

A Priority Ahead of Major Festivals

Speaking to IANS, Ballani said maintaining stable sugar supplies and affordable prices remains a priority, especially with major festivals such as Dussehra and Diwali approaching, periods that typically see a significant rise in sugar demand across Indian households.

Ballani's Assurance on Pricing

"First of all, government and industry, we are committed to provide sugar at a very reasonable rate to the consumers, especially during the festival demand, festival season," he said.

Raaisha Upadhyay Verified Public Figure • 08 Aug, 2026 Journalist

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