Dr. Priya Shah: Matchmaker & Proponent of Love… After The Arrangement

Over 30 years ago Dr. Priya Shah took an oath – No new bride would suffer as she had, and no hapless groom would flounder like her husband had. Priya Shah was a victor and a victim of a hasty and antiquated arranged marriage system where neither party had defined their expectations openly before marriage. This led to her marrying a loving and supportive husband but also brought in a contentious relationship with her in-laws. It came to pass that Priya and her husband had to leave their home suddenly when disagreements escalated and start afresh from the ground up. This circumstance led to Priya ensuring that she mediated for friends and loved ones before a marriage was committed to. Eventually, her instinct for good matches and her utmost care in straightening expectations of all parties involved in a marriage led to her earning the mantle of – The Elite Matchmaker.

In the early days Dr. Priya Shah was approached because she was considered “lucky” and “ekdum correct” in her choices. Soon, recognizing her talent, her passion and her honesty, most marriage minded parents with enterprising young children came to her until this became her life mission. Eventually her roster got full with well-qualified, highly educated singles and Priya was working to the bone all seven days of the week to cope with the increasing demands. She wouldn’t rest until she deep dived into every profile, their expectations, their family’s expectations, the skeletons in the closets and the perks of the match. She’d then make her recommendations to a prospective bride and groom without sugar coating the concerns vis a viz the exceptional benefits of the match. She was their therapist, their matchmaker, their mediator, and their friend. 

Eventually, to cope with the increasing demand and to bring innovation into an age-old process, Priya Shah came up with an Indian version of speed dating where she arranged a meet and greet of over 100 singles – with their parents – at a prominent 5-star hotel. This helped candidates meet and greet many potential matches in one go and then understand who they hit it off with best, bearing in mind family dynamics too. This was a bold move, and some critiqued the concept while most loved it but they all attended and they all saw good results. In fact, then the problem was that people found their matches too soon and didn’t need the proffered one year of service which led to unhealthy discussions on the matchmaking fee. Undaunted Priya continued her work with honesty and integrity, with the support of a loving husband and while raising a child without family support. 

Over the years Priya Shah has won many awards and accolades from institutes of repute where she has been felicitated along with noteworthy personalities like Deepika Padokone and Barrack Obama. She received the She has been featured along with top women entrepreneurs that bring pride to their nation and has been recognized by Forbes magazine and various verticals of the Times of India group too. Not only that, but Dr. Priya Shah was honored with the Nari Shakti Award 2023 by the Government of India for her outstanding work & contributions. The award was presented by Union Minister Smriti Irani. This recognition comes from the fact that Priya has made a lasting mark for herself across India and internationally as well with clients from USA, UK, Dubai, Melbourne and various parts of the world. With 9000+ lasting matches to her name, a book authored by her and clients that swear by her, Priya Shah represents a rare section of bold and brave women who positively impact society. 

Recently a Netflix show on Indian Matchmaking gained a lot of visibility and was subject to a fair amount of controversy and jokes. This show was earlier offered to Priya Shah, but she prudently and politely turned it down. Her reasons were numerous, first and foremost being the highly personal nature of her work and the confidentiality involved while dealing with clients of a certain ilk. Priya refused to break her silence and she refused to pass judgements on those very same clients too. A lot of people hesitate in approaching a matchmaker for various reasons and Priya chooses to make every person, young and old, completely comfortable with the process. She has a very direct manner and is absolutely open about her chosen candidate, their traits, their family, the dynamics, and all that a bride or groom may need to consider before sealing a lifelong bond. None of this is suitable for disclosure in a public forum. So, she chose the trust of her clients and the sanctity of the process over the recognition that was on offer. 

Needless to say, that the crème de la crème crowd of India including most of the top business families have found their forever match with Priya Shah where the compatibility of the couple and the relationship with the family is enviable and withstands the test of time. So, if you’re looking to fall in love and are waiting to find the right match, let Fate nudge you in the direction of Priya Shah and she’ll help bring the smile to your face, the flutter in your heart and the fulfillment in your life with a life partner who is your soulmate.

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