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DEVO: Unveiling a New Chapter in Men’s Ethnic Wear, Inspired from India’s Soul
New Delhi [India] November 5: In a landmark moment for Indian fashion, Siyaram’s, the famous fashion and textile brand in India, launched DEVO, a revolutionary men’s occasion wear brand that celebrates the essence of India’s rich cultural tapestry. Mr. Gaurav Poddar, Executive Director, Siyaram’s, inaugurated the first flagship store in Delhi’s Lajpat Nagar on October 24, 2024, [...]
New Delhi [India] November 5: In a landmark moment for Indian fashion, Siyaram’s, the famous fashion and textile brand in India, launched DEVO, a revolutionary men’s occasion wear brand that celebrates the essence of India’s rich cultural tapestry. Mr. Gaurav Poddar, Executive Director, Siyaram’s, inaugurated the first flagship store in Delhi’s Lajpat Nagar on October 24, 2024, in the presence of Mr. Sunny Singh, a popular Bollywood celebrity & actor and other dignitaries. DEVO introduces the unique concept of ‘Made of India’—an artistic philosophy that weaves together centuries of tradition with contemporary sophistication. Devo is born of tradition, nurtured by heritage, and crafted with the soul of India. This innovative brand represents more than just clothing; it embodies the spirit of modern India, where heritage meets haute couture, creating a narrative that resonates with the global Indian man.
From the grandeur of hand-embroidered Sherwanis to the sophistication of tailored Indo-Western ensembles, DEVO’s collection is a testament to India’s sartorial excellence. The brand’s signature pieces include majestic Jodhpuris that command attention, contemporary Kurta-pyjamas that blend tradition with trend, elegant Tuxedos, and complementing accessories that speak the language of global luxury. Each ensemble is meticulously crafted, incorporating traditional techniques with modern silhouettes, and tells a story of Indian craftsmanship while meeting international standards of style and comfort.
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