Cleantech Mart & Carbinnov: Innovating Solutions for a Sustainable Planet in the Fight Against the Climate Crisis

We only have one Earth. While reversing climate change might not be possible, slowing it down through sustainable practices and the use of cleantech, eco-friendly, and organic products is within our reach. A passionate team of environmental professionals from IITs and IIMs, led by Commander Sravan Kumar Khuntia, is on a mission to transform global consumption habits. They aim to create an energy-efficient, green, and healthy society with their platform,Cleantech Mart, and consultancy wing, Carbinnov, paving the way for future generations.

The Urgency of the Situation

Climate change is already causing severe weather events like heatwaves, droughts, floods, and wildfires, affecting millions globally. These events threaten food and water security, health, and infrastructure. With the planet already warmed by about 1.1°C above pre- industrial levels, further increases in temperature could lead to more intense natural disasters and significant biodiversity loss. Despite numerous efforts to reduce carbon footprints, there is no single platform dedicated to the entire range of cleantech products and services—until now.

Innovative Solutions by Cleantech Mart

Cleantech Mart is a revolutionary SaaS-based, AI-enabled marketplace, an aggregator for the entire range of cleantech products and services. This platform fosters responsible consumption and promotes a low-carbon lifestyle for everyone. As India’s first cleantech aggregator, they offer products and solutions to B2B2C and B2G customers through their platform and Super App. Their services include Net Zero strategies for individuals and companies, integrating complex silos of product, service, awareness, and consultancy for Net Zero.

Cleantech Categories

Cleantech Mart’s major categories include:

• Ecofriendly LED Lights
• Solar equipment
• Energy-efficient equipment
• Organic products (Agri inputs and outputs)
• Ecofriendly furnishing
• Natural personal care
• Ecofriendly garments
• Ecofriendly home & lifestyle
• Energy storage
• Green building material
• Farming and forestation
• Refurbished and recycled goods

Aligned services include carbon consultancy, agri drones, farming, electricians, energy consultancy, EV mechanics, green building design, health and wellness, interior design, lighting engineering, livelihood artisans, solar installation, space-saving furniture services, and vehicle mechanics.

Operational Efficiency and Uniqueness

Cleantech Mart excels in operational efficiency and net zero strategies. Their platform offers digital marketing with AI-enabled geo-tagged ads and hyper-personalized marketing analytics, helping sellers achieve wider visibility and better outreach. Sustainability experts conduct thorough background checks before onboarding products and sellers, ensuring quality and reliability. Each product features a unique sustainability remark, and the platform includes a dedicated advertisement section for cleantech sellers and buyers.

Impressive Achievements

Within just one year of launch, Cleantech Mart has achieved:

• Over 6 million page visits from more than 20 countries
• 300 sellers on board
• 6,000 eco-friendly products
• 1,500 satisfied customers
• 40-50k daily page visits

Social and Environmental Impacts

Cleantech Mart promotes a sustainable lifestyle, creates employment opportunities, and drives the transition to a greener future. The platform serves as an educational hub, raising awareness about sustainable products and services through informative blogs and sustainability remarks. By increasing visibility and sales for MSMEs and startups dealing with eco-friendly products, they offer marketing as a service. Their consultancy arm also educates farmers and FPOs about carbon footprints and generates carbon credits.

Support and Recognition

Cleantech Mart has garnered support from prestigious institutions, including IIT Bombay, VillGrow (backed by Harvard Business School and Booth School of Business), IIT Bhubaneswar, IGKV, SSU Innovation Centre, GreenR from TechnoServe (backed by VISA and IKEA), Stanford Seed, Wadhwani Foundations, and Google Startup School. They have received funding from Startup India and the prestigious Prithvi Award from Union Law Minister Shri Arjun Ram Meghwal, as well as the Indian Achiever’s Award 2023 for Promising Startup in the Sustainability Sector.

Nature-Based Solutions by Carbinnov

Carbinnov specializes in carbon credit management as a DeepTech CRaaS (Carbon Removal as a Service) provider. Tailored for B2B clients, it manages low-carbon and Net Zero objectives while providing additional income to local farmers and NGOs. Their focus on blue carbon projects and agroforestry accelerates global carbon sequestration, benefiting various stakeholders, including farmers.

Join the Movement

As Cleantech Mart delves deeper into its mission, their resolve remains unyielding in the pursuit of a cleaner and healthier planet. Cleantech Mart by IDEALERS B2B Pvt Ltd is at the forefront of zero-carbon solutions, pioneering a sustainable future. Join them on this transformative journey and make a significant impact on our planet’s future.

For more details on their sustainable initiatives and products, visit:

• Cleantech products: www.cleantech-mart.com
• Consultancy on Nature-Based Solutions: www.carbinnov.com
• Download Cleantech Mart from the Google Play Store
• Follow on Instagram: https://www.instagram.com/cleantechmart/

Together, we can make a difference. Let’s lead the charge against the climate crisis with Cleantech Mart and Carbinnov.

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