HUL Hikes Prices of Surf Excel, Rin, Wheel by Up to 11%; Check New Rates
Hindustan Unilever has increased the prices of Surf Excel, Rin, Wheel Detergent, and Moti Gulab Soap by up to 11% due to rising raw material costs. Prices have increased by one to ten rupees per pack. Dabur India is also considering raising product prices due to cost pressures.
As soon as the Diwali season ends, there comes another huge inflationary blow to consumers. FMCG industry leader HUL (Hindustan Unilever Limited) has hiked the prices of its home care products by up to 11%. In the wake of the increasing cost of raw materials and challenges in profitability, the prices of Surf Excel, Rin, Wheel Detergent, and Moti Gulab soap have been revised.
The price of 1 kg Surf Excel Quick Wash product pack has been increased from ₹235 to ₹245, while the 500-gram pack price has been revised from ₹123 to ₹128. Likewise, the price of 1 kg Surf Excel Easy Wash has been increased from ₹167 to ₹172, while the 500-gram Surf Excel Easy Wash pack price has gone up to ₹85 to ₹87. Besides, the price of the 250-gram Surf Excel bar pack has been increased by ₹3 to ₹45, and the price of a 200-gram bundle of four soaps has increased by ₹10 to ₹155.
HUL Managing Director and CEO Priya Nair said, "High commodity and raw material costs remain a major challenge, which is why we are making calculated price changes."
