Global Gold Demand Hits Record $193 Billion Amid Rising Geopolitical Tensions
According to a report by the World Gold Council (WGC), global gold demand increased 2% to 1,231 tonnes in Q1 2026. Read a full analysis of the Indian and Chinese markets and learn about the future investment outlook.
Geopolitical concerns along with the attractiveness of gold for investors have led to increased demand across the globe. According to a report released by the World Gold Council on Wednesday, total global gold demand increased 2% year-on-year to 1,231 tonnes in the January-March quarter of 2026, compared to 1,205 tonnes in the same quarter of 2025.
Demand showed some growth while the monetary value of the gold demand surged by 74%, reaching US$193 billion annually compared to the previous year. The average price of gold reached US$4,873 per ounce in Q1 of the current year, compared to just US$2,860 last year. According to Lewis Street, senior market analyst at WGC, gold volatility has increased significantly in 2026, and its price even surpassed a high of $5,400 per ounce in January.
Investments in gold bars and coins saw a massive 42 percent jump this quarter, totaling 474 tons. Sachin Jain, WGC's regional CEO (India), said that geopolitical tensions have attracted retail investors worldwide to the momentum in gold prices and the appeal of safe-haven investments.