The remarks quickly became the centre of attention at the event as he spoke candidly about issues such as mislabeling, exaggerated claims and lack of transparency in supplements.
According to him, while consumers today are more aware about ingredients and health benefits, companies have also become smarter in how they present products.
“Earlier labels were vague. Now the labels look impressive. But the real question is still the same. How do we know that what is written on the label is actually inside the product?”
He also questioned the growing use of scientific claims in supplement marketing and whether those claims actually apply to the products being sold.
“Companies often show scientific studies about an ingredient, but we do not know if the same ingredient, the same purity or the same source is even used in the product,” he said.
“Consumers deserve clarity about what they are putting into their bodies.”
The talk ended with a strong message to consumers.
“We need to start asking questions. Ask about scientific proof. Ask whether clinical trials have been conducted. Ask where the ingredients come from. Ask for independent third party testing. If we do not ask these questions, companies will never answer them.”
Alongside this message, The Proven Code participated in the expo by showcasing its philosophy of “Proof Over Promises.” The brand focuses on developing what it calls clinical grade supplements backed by scientific validation, ingredient traceability and independent testing.
One of the products presented during the event was GLP-1 Boost, formulated using CQR 300, a botanical ingredient studied in human trials for its ability to support GLP 1 levels.
Over the last six months, the company has seen strong growth, doubling the number of partner clinics where its products are supplied and expanding its portfolio to more than 12 supplements covering areas such as metabolic health, gut health and micronutrient support.
The team behind The Proven Code includes doctors, researchers and engineers from some of the country’s leading institutions, bringing together clinical experience and scientific research.
Dr Rajesh Kumar Singh, a founding member of The Proven Code who leads the B2B vertical and plays a key role in product formulation, was also present at the event.
Speaking about the brand’s approach, he said the goal is to bring greater clinical discipline into the supplement space.
“Supplements should be developed with the same seriousness as healthcare products. Scientific validation, ingredient quality and proper testing should not be optional. They should be the foundation.”
The company is also investing heavily in research and development. While several formulations are currently developed in collaboration with the Oakwell Research Group in the United Kingdom, plans are underway to establish a dedicated research centre in Delhi where future formulations and scientific collaborations can be carried out in house.
For Gaurav, however, the larger mission goes beyond building a brand.
“If consumers start demanding proof instead of promises, the entire industry will have to raise its standards.”
Judging by the response at Arogya Expo, that conversation may have already begun.
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