Homegrown brand Jaey is bringing Korean workwear fashion in India, tailored for all bodies in SizeYOU

As women continue to make strides in the workforce, the demand for smart, stylish, and well-fitting power outfits is on the rise. Fashion is more than just clothing; it is a means of self-expression and empowerment. Embracing the fashion statements of Korea, China, the United States, and Europe, India is in need of brands that [...]

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ST Correspondent Verified Media or Organization • 16 Apr, 2026 Super Admin
Aug 18, 2023 • 4:18 PM
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Homegrown brand Jaey is bringing Korean workwear fashion in India, tailored for all bodies in SizeYOU
“Homegrown brand Jaey is bringing Korean workwear fashion in India, tailored for all bodies in SizeYOU”
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18 Aug 2023
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Homegrown brand Jaey is bringing Korean workwear fashion in India, tailored for all bodies in SizeYOU

As women continue to make strides in the workforce, the demand for smart, stylish, and well-fitting power outfits is on the rise. Fashion is more than just clothing; it is a means of self-expression and empowerment. Embracing the fashion statements of Korea, China, the United States, and Europe, India is in need of brands that can meet these expectations, and Jaey, a homegrown workwear brand, is stepping up to the challenge.

Jaey is breaking barriers and stereotypes surrounding workwear in India, providing a solution for women of all shapes and sizes. Since its launch in 2021, Jaey has been delivering the most stylish and functional outfits, carefully crafted from premium handpicked fabrics to ensure an impeccable fit. With a wide range of sizes from 2XS to 6XL, Jaey goes above and beyond by introducing SizeYOU – your body, your size – a revolutionary concept in India. Using an AI-enabled Virtual Tailor, it captures precise measurements using just two photos, allowing customers to find their perfect fit effortlessly. In addition to offering exceptional clothing, Jaey has built a vibrant community of over 10,000 followers on social media, empowering women by sharing powerful and informative content on power dressing.

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ST Correspondent Verified Media or Organization • 16 Apr, 2026 Super Admin

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