Premium cladding brand Alstone ropes in Kartik Aaryan as the face of the brand

Alstone aims to capitalise on Kartik’s charismatic and ageless charm, which is expected to ripple across the building and interior segment of the industry. Both Kartik and Alstone share similar values, making this partnership a natural fit. “We are confident that his widespread appeal and captivating personality make him a perfect match for the Alstone brand. We are excited to have him join the Alstone family and anticipate a fruitful and mutually beneficial partnership,” concluded Mr. Gupta.

Expressing his enthusiasm about the partnership, Kartik Aaryan stated, “I am delighted to associate with Alstone as a leading cladding brand, and I look forward to working on more such innovative and exciting campaigns in the times ahead.”

Kartik’s association with Alstone as the brand’s face is poised to enhance consumer outreach across all platforms in a high-engagement manner. His versatile and influential personality will resonate with audiences, particularly younger ones, and drive substantial brand awareness.

Alstone will soon roll out a series of content, including TVCs, reels, videos, and digital marketing materials, featuring Kartik Aaryan. These initiatives aim to create a strong and memorable connection with diverse audience cohorts who are classy yet discerning, ensuring that Alstone remains a top-of-mind brand and is preferred in a fun, endearing, and relatable way.

About Alstone

Alstone, a two-decade-old market leader in Metal Composite Panels (MCP) in India, is trusted by architects, builders, and façade consultants. With state-of-the-art production facilities in Dehradun and Dubai, Alstone offers a diverse range of innovative products, including FR and  A2 Grade Non-Combustible Panels, HPL, Louvers, Zinc Composite Panels in collaboration with VMZINC France and Alcomb Panels with aluminium honeycomb structure.