New ‘WhatsApp Plus’ Subscription Could Bring Themes, Icons, and More Chat Pins to WhatsApp

WhatsApp is reportedly working on a new optional premium subscription plan for its consumer app. This could potentially provide further customization and convenience to paying users. The new level, called WhatsApp Plus, is in the works for the Android and iOS versions of the app. While the main messaging service will remain free, the paid versions could provide further tools to help users customize the app and manage their chats.

According to a post by WABetaInfo, WhatsApp Plus may place a greater emphasis on visual customization. Subscribers will reportedly be able to change the app theme, adjust the accent color in the interface, and choose from several alternative app icons. Approximately 14 new icon styles are in development, along with several color options that could allow users to personalize the look and feel of the app.

Subscription tiers could also increase WhatsApp's chat pinning limit. Currently, users can pin three conversations, but WhatsApp Plus subscribers will reportedly be able to pin up to 20 chats, allowing for 17 more conversations beyond the current limit.

Subscribers may also receive exclusive ringtones designed specifically for WhatsApp. Each tone is expected to have a unique style and help users easily distinguish between incoming WhatsApp calls and notifications from other apps.

The report also suggests that more subscriber-only features may arrive over time. WhatsApp Plus users may reportedly receive exclusive sticker packs that are not available to free users. Some message reactions could also be more immersive and interactive, making conversations more dynamic.

The report states that even if the subscription is launched, WhatsApp's core functions are expected to remain free for everyone. According to the information, users will be able to continue sending and receiving messages, making voice and video calls, sharing media, participating in group chats, and accessing privacy and security features without paying.

WhatsApp has not yet confirmed the pricing of the plans or announced a launch timeline. The report states that the features associated with WhatsApp Plus may also change before the company decides to roll out the subscription more broadly.