‘At Pūrvīṇa, Tradition is redefined into something pure and natural’
New Delhi: Pūrvīṇa, meaning traditional, surmounts Kerala’s heritage in its fresh farm products. The brand with its motto of value addition to the state’s farm produce. The journey began in Malappuram, Kerala at the hands of the mother-daughter duo of Jaya and Parvathy Avanoor. It was Jaya’s vehemency to produce organically daily-use products like turmeric, […]

New Delhi: Pūrvīṇa, meaning traditional, surmounts Kerala’s heritage in its fresh farm products. The brand with its motto of value addition to the state’s farm produce.
The journey began in Malappuram, Kerala at the hands of the mother-daughter duo of Jaya and Parvathy Avanoor. It was Jaya’s vehemency to produce organically daily-use products like turmeric, pepper, and so on joined by the acute corporate brain of Parvathy which ultimately shaped Pūrvīṇa.
Pūrvīṇa through its products wants to show the real taste of rural Kerala and make people understand how beautifully the magic, purity, and centuries-old tradition have been instilled in their products. Through their craft and honesty, at Pūrvīṇa they want to excel at satisfying the soul of the users with their 100% authentic farm fresh products.