Amul goes international, launches fresh milk in American market, preparations to launch many products soon
Amul: Gujarat Cooperative Milk Marketing Federation, which runs Amul, said that like in India, in the US too, Amul has launched its range of fresh milk in one and half gallon packs, which includes Amul Gold, Amul Shakti, Amul Taj and Amul Slim. N trim included.
The iconic dairy brand Amul, famous for its tagline ‘Taste of India’, has made a new beginning at the international level by launching its fresh product milk in the US market for the first time. For this, Amul has partnered with the Michigan Milk Producers Association, a 108-year-old dairy cooperative organization in America.
According to Jayen Mehta, managing director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns Amul, Amul has introduced its line of fresh milk in one-and-a-half gallon packs in the US, including Amul Gold, Amul Shakti, Amul Taaza, and Amul Slim n Trim. This is similar to what happened in India. Most notable Indian grocery stores in the US Midwest and East Coast markets will carry it.
