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The journey of Swashaa: How a Surat-based fashion jewellery brand is setting trends
New Delhi [India], September 22: That jewellery should reflect and accentuate one’s personality is a long-established fact that designers and fashion commentators have echoed time and again. However, any workaday woman would attest that it is agonising to find the right accessory to complement one’s chosen outfit at an affordable price. Jewellery, be it made of [...]
New Delhi [India], September 22: That jewellery should reflect and accentuate one’s personality is a long-established fact that designers and fashion commentators have echoed time and again. However, any workaday woman would attest that it is agonising to find the right accessory to complement one’s chosen outfit at an affordable price. Jewellery, be it made of precious metal or just consumer jewellery, often is associated with breaking the bank. And, that is exactly where Swashaa, living up to the literal meaning of its name, acts as a breath of fresh air. Attesting to the appeal of the label and the value it adds to the buyer’s collection, stands its massive customer base. In the last two years, since its inception in July 2021, Swashaa has amassed over 300,000 satisfied customers, signalling remarkable growth.
The ever-growing Indian jewellery brand, headquartered in Surat, Gujarat, has become synonymous with trendy costume pieces that showcase the fierce individuality of the modern Indian woman. Further, characteristic of a successful Indian fashion brand, Swashaa understands that when it comes to apparel and accessories, what works with a diverse population such as India is an unwavering focus on having a wide range of product portfolio. Given the varying cultures, traditions and different spheres of life, Indian women need to dress for ethnic, informal as well as business casual events, demanding them to collect pieces for each type of event, thus prompting them to turn to brands such as Swashaa.
