makeO (formerly toothsi) appoints Japan Doshi as its Chief Product and Technology Officer
Japan will spearhead makeO’s tech advancements in the fields of smile & skin makeover New Delhi (India), March 2: makeO, India’s first and only USFDA approved D2C aligner company, is thrilled to introduce Japan Doshi as its new Chief Product and Technology Officer (CPTO). Japan’s experience in the tech industry spans over a decade with […]

Japan will spearhead makeO’s tech advancements in the fields of smile & skin makeover
New Delhi (India), March 2: makeO, India’s first and only USFDA approved D2C aligner company, is thrilled to introduce Japan Doshi as its new Chief Product and Technology Officer (CPTO). Japan’s experience in the tech industry spans over a decade with senior roles at e-commerce giant Amazon and fintech startup Rupeek, which he will leverage to further strengthen the makeO selfcare revolution – home to radical innovations such as clear teeth-straightening aligners (toothsi), at-home laser hair removal and cosmetic skin treatments (skinnsi).
With technology & innovation at its core, makeO has essentially disrupted the selfcare industry by providing Indians easy access to skin and smile correction procedures and eliminating the need for multiple in-clinic visits. Right from the customer onboarding process, makeO’s specialized mobile app enables remote consultation & monitoring by in-house orthodontists, dentists and dermatologists for a truly seamless experience. The brand also boasts of state-of-the-art infrastructure such as India’s largest 3D printing in-house aligner manufacturing facility and flagship makeO centres in Bangalore, Delhi and Mumbai for in-person specialist interactions. Japan’s appointment as the Chief Product and Technology Officer for makeO demonstrates the brand’s commitment to expand its technology vision to greater heights.