%20(3).jpg)
Mahindra BE 6e will be renamed as BE 6, IndiGo's claim will be challenged in court
Mahindra IndiGo Row: Mahindra has announced that it will change the name of its recently launched new electric car BE 6e to BE 6. The automaker has also said in its statement that it will continue to fight the case vigorously in court.
Mahindra has announced that it will change the name of its recently launched new electric car BE 6e to BE 6. Because airline company InterGlobe Aviation Limited has objected to the brand rights of the 6E name tag. Mahindra said that although the product is marked as BE 6E, not just 6E, for which InterGlobe has raised the issue. Still, they do not want to get involved in "a distracting and unnecessary conflict".
The automaker has also said in its statement that it will continue to fight the case vigorously in court and will reserve its rights to the BE 6e brand name. Mahindra mentioned that it believes IndiGo's claim is baseless and if left unchallenged, it will set an unhealthy precedent of monopolizing alpha-numeric 2-letter marks.
Mahindra has applied for trademark registration under Class 12 (Vehicles) for the BE 6e as a part of its electric-origin SUV portfolio. The BE mark is already registered with Mahindra in Class 12 and it symbolizes the 'Born Electric' platform that underpins the BE 6e.
