Loksabha Elections of 2024: Political parties are concentrating on digital platforms to win over voters, with assistance from influencers and WhatsApp
Loksabha Elections 2024: The Prime Minister's letter has been sent to WhatsApp users. In which the achievements of the party have been told and reactions have also been sought from the voters. Apart from this, the party has launched the My First Vote for Modi website which allows voters to upload videos explaining the reasons behind voting for Modi.
The Election Commission has announced the dates of the Loksabha elections in 2024. The general elections will be held in 7 phases. Voting will start from April 19 till June 1. Whereas the counting of votes is to take place on June 4.
Before the elections, political parties have made extensive preparations. In this digital age, parties are using platforms like social media and WhatsApp to influence people. Messages are being sent on people's WhatsApp.
WhatsApp users received a letter from the prime minister. wherein the party's accomplishments are presented and the public's opinions are solicited. In addition, the party has introduced the 'My First Vote for Modi' website, where supporters can post films outlining their motivations for supporting Modi.
This implies that citizens can post brief videos about the activities of the Modi administration on this website. More than 500 million people use WhatsApp every month.
If we talk about the opposition party Congress, the party has a channel on WhatsApp which has 4 lakh 72 thousand followers. Election Commission Chairman Amitabh Tiwari said that whichever political party has more WhatsApp groups under its banner, can communicate with the voters faster and better and can convey their plans. In the digital age, social platforms have emerged as an easy medium of communication.
Political parties are attempting to target young people. For this reason, leaders have been observed visiting social media influencers in recent times. Influencers on YouTube are assisting leaders in expressing their opinions. Ranveer Allahabadia, a podcaster, has featured several leaders. On YouTube, he has over 7 million subscribers.
