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EU Launches Probe After Media Groups Claim Google’s Policy Hurts Traffic
Google: The European Union has launched an antitrust investigation into Google's spam policy. Publishers say this policy is impacting their revenue. Google could face heavy fines if found guilty.
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“EU Launches Probe After Media Groups Claim Google’s Policy Hurts Traffic”
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en.sangritimes.com
14 Nov 2025
The European Union has launched an investigation into the spam policy at Google over antitrust issues. According to them, this policy is affecting their revenue. If convicted, Google may have to face heavy fines.
Since last March, Google has begun to crack down on companies using trickery to raise their rankings in search results. Its new policy bars the practice of putting third-party pages on sites to boost rankings, a technique called parasite SEO.
Google is demoting the rankings of news sites and publishers if they feature content from commercial partners. This is directly impacting publishers' revenue. The EU antitrust chief said, "We will ensure that Google complies with the Digital Markets Act (DMA)."
