- 100,000 children in four states to benefit from the initiative.
- Focus on girl child coming from most marginalized groups.
The BMW Group and UNICEF today announced their partnership in India, aiming to transform the educational landscape for 100,000 children in four states with a focus on foundational learning and STEM (science, technology, engineering and maths) skills from early years through adolescence. The partnership will provide access to quality STEM education to adolescent girls from Kasturba Gandhi Balika Vidyalayas and Tribal Ashramshalas, belonging to the most marginalized groups in hard-to-reach rural areas in states of Assam, Jharkhand, Tamil Nadu and West Bengal.
The partnership is part of a global long-term partnership between the BMW Group and UNICEF to reach more than 10 million children and young people each year through education and training, including learning in STEM subjects in five countries where BMW has large operations, including South Africa, Brazil, Mexico, and Thailand.
In India, BMW and UNICEF will focus on nurturing foundational literacy and numeracy skills in rural primary schools to build a solid cognitive foundation for children. As they progress into adolescence, children will have access to innovative, engaging learning experiences through low-cost maker spaces to nurture curiosity, creativity, and imagination in young minds.
Together with the Government of India, and the four state governments, BMW and UNICEF aim to create an inclusive learning environment that supports national goals for gender equality and education.
“Current employment opportunities come with greater demands for competencies in STEM. Girls particularly miss out on opportunities to learn and practice STEM. Thus, UNICEF is proud to support building a strong foundation for critical thinking in the early years of learning. The BMW-UNICEF partnership makes this possible by investing in making education more accessible and inclusive, especially for girls. The result is greater economic and social self-reliance leading to more opportunities,” said Cynthia McCaffrey, UNICEF India Representative.
Mr. Vikram Pawah, President and CEO, BMW Group India said, “BMW Group sees itself as an integral part of the society and through impactful initiatives, we want to drive deep-rooted social change. BMW Group’s partnership with UNICEF harnesses the most powerful tool for empowerment - education. STEM knowledge is crucial for smart thinking and innovation in today’s competitive, interconnected environment. Merging this educational initiative with gender equality and inclusion, especially for underprivileged girl child in India, enhances its effectiveness exponentially.”
The key-components of this collaboration include:
Recognizing that children who struggle with basic reading and numeracy are likely to face challenges in school, the programme focuses on foundational literacy and numeracy in primary grades. The initiative provides a strong cognitive base by facilitating these skills upon which STEM knowledge can be built.
- UNICEF will develop a tailored curriculum to train teachers, enhancing their skills in STEM instruction. This training will also address gender stereotypes and focus on empowering girls through skills development and leadership programmes. By creating a dedicated cadre of STEM-trained teachers, the BMW-UNICEF partnership will help elevate the quality of STEM education in classrooms in the four states.
- The establishment of low-cost maker spaces within these schools will allow adolescent girls to explore design thinking, computational analysis, adaptive learning, and physical computing. These creative hubs aim to make STEM learning hands-on and engaging, igniting curiosity and encouraging innovative thinking.
BMW Group India
With BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with cars and motorcycles, BMW Group's activities in India comprise of financial services for its premium clientele. BMW India and BMW India Financial Services are 100% subsidiaries of the BMW Group and are headquartered in Gurgaon (National Capital Region).
BMW India started operations in 2007. The wide range of its activities include a manufacturing plant in Chennai, a parts warehouse in Pune, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country. BMW Group Plant Chennai locally produces nine car models.
MINI has successfully established itself as a premium small car brand in India since its launch in January 2012. BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017. With BMW, MINI and BMW Motorrad, BMW Group India currently has over 80 touchpoints across the country.
BMW India Financial Services, a Non-Banking Finance Company (NBFC), started operations in 2010. It operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered through BMW India Financial Services are significantly valuable to the premium clientele who require exclusive and flexible financial solutions.
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About UNICEF
UNICEF, the United Nations agency for children, works to protect the rights of every child, everywhere, especially the most disadvantaged children and in the toughest places to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive, and fulfil their potential. UNICEF India relies on the support and donations from businesses and individuals to sustain and expand health, nutrition, water and sanitation, education, social policy and social protection and child protection programmes for all girls and boys in India. Support us today to help every child survive and thrive.
For more information on UNICEF India and its work visit https://www.unicef.org/india/
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For more information please contact:
Alka Gupta, UNICEF India, agupta@unicef.org 7303259183/ 9810216226 (WA)
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