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Instagram Reels Tops Short-Video Space in India, Claims Meta Study
Meta's claim: Meta says that Instagram Reels has now become India's number-one short video platform. A recent study has revealed that users are liking Reels more than YouTube and TV. Reels has completed 5 years in India.
The popularity of short video content is continuously increasing in India, and now Meta has claimed that Instagram Reels has taken the lead in this category. According to a recent study, Reels has overtaken YouTube, TV, and all other platforms. This achievement has come at a time when Reels has completed its five years in India.
Over 3,500 people from 33 cities across the country were spoken to in the IPSOS study conducted by Meta. According to the results, short-form videos have now become the most-watched content in India. About 97% of people watch short videos on some platform every day, and 92% of these people consider Reels as their first choice.
The study also revealed that Reels is the most popular video platform among Gen Z and urban high-income groups (NCCS A and B). Meta claims that Reels has also performed the best in both brand discovery and creator engagement.
