Time for India to love macadamia!

Ms. Jillian Laing, the founding CEO of the World Macadamia Organisation (WMO), travelled to India to gain a deeper understanding of this emerging market for macadamia nuts. Her visit included numerous trade meetings, market visits, meeting with influencers and conducting consumer research to help create the India-entry strategy. Highlighting the importance of the Indian market, Jillian said, “WMO is here to unite the macadamia-producing countries, for the good of the whole industry – and with the pure intention of stimulating demand by showcasing the goodness of macadamias. I’m excited to see how India incorporates macadamia nuts in its lifestyle and how the nut undergoes marvellous Indian twists in terms of consumption,” she remarked.

Adding to the above, Mansi Ahuja of Ampro Marketing, who represents WMO in India, remarked, “India offers huge potential for Macadamia nuts, and we hope to grow the love for macadamias by creating demand and providing the long-term foundations for a strong, sustainable market. The objective of the ‘Love Macadamia India’ campaign is to build awareness & spread nutritional knowledge of this marvellous nut to health-conscious consumers. The focus of the marketing activities will be in Delhi for the first year by engaging health professionals, media, fitness enthusiasts and key opinion leaders.”

We believe wholeheartedly in the good that macadamias can bring so get ready to bring home the love of macadamia and share it with your family and friends. Rush to your nearest modern retail outlet or any e-commerce platform and order today!

Follow us on Instagram @lovemacadamiaindia & Facebook Love Macadamia India to know more about these marvellous nuts.

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