Soundous Moufakir, Actress & CEO of MoroMaa, Raises Rs 1.5 Crore from AJVC

MoroMaa’s proposition is rooted in Soundous’ personal connection to Morocco and her experience of its beauty traditions. The brand seeks to bring the ingredients, rituals, and cultural context of Moroccan personal care to Indian consumers, while developing products suited to the local market.

Soundous, who holds an MBA in Finance, is building MoroMaa as a solo founder and CEO. Her background across finance and the entertainment industry informs the brand’s two central identity pillars: Artists and Moroccan. While the Artists proposition connects the brand to the founder’s entertainment background and cultural networks, the Moroccan proposition focuses on the authenticity of its ingredients and the beauty traditions behind them.

Commenting on the fundraise, Soundous Moufakir, Founder and CEO of MoroMaa, said,b

Aviral Bhatnagar, Founder of AJVC, said, “Soundous brings a combination of product understanding, distribution experience and personal familiarity with Moroccan beauty to the business. Her approach to developing MoroMaa reflects an opportunity to introduce a distinct beauty proposition in India while adapting it to the local consumer. We believe the category has room to develop and are looking forward to supporting the company as it builds its product portfolio, distribution and customer base.”

With the latest investment, MoroMaa plans to focus on product development, expanding its reach and building awareness around Moroccan beauty in India. The brand’s longer-term vision is to establish M Beauty as a recognisable category within the country’s growing beauty and personal care landscape, while retaining authenticity in its sourcing and product development.

About MoroMaa

MoroMaa is a beauty, lifestyle and body care brand founded by Soundous Moufakir.

Launched on 27 June 2026, the brand brings authentic Moroccan ingredients and beauty traditions to Indian consumers through its M Beauty proposition. MoroMaa is focused on developing a category-led beauty business rooted in Moroccan heritage, product development, and accessibility.

Website: https://moromaa.com