‘Fighter’ Ascends To New Heights With A Groundbreaking Marketing Campaign

The strategic deployment of ambient branding across malls, airports, coffee shops and OOH spaces across India created a resonating buzz among moviegoers, industry stakeholders and the general public. This multi-faceted approach not only garnered attention but also translated into a noticeable surge in advance ticket sales, underscoring the campaign's influence on Fighter's box office performance.

Nishank Joshi, CMO - Nexus Malls, added, "Nexus Malls has a portfolio of 17 best-in-class Grade A urban consumption centres with a Gross Leasable Area of ~9.9 million square feet spread across 14 cities in India. Our consumption centres have a tenant base of 1,000+ domestic and international brands spanning across ~3,000 stores. Collaborating with Khushi on the Fighter marketing campaign was a game-changer for us. The branding installations at our malls and ambient branding not only added an aesthetic appeal, but also generated tremendous footfall. We're always eager to be part of a campaign that effortlessly blends entertainment and marketing.”

Mr. Vishnu Telang, CEO - Khushi Advertising, said excitedly, "At Khushi, we believe in pushing the boundaries of conventional marketing. Fighter presented an exciting challenge, and our team's dedication and creativity shone through. The success of this campaign is a testament to our commitment to deliver impactful and memorable experiences. Including high footfall avenues such as malls, airports, coffee shops along with traditional outdoor media helped spread awareness where it matters most. The innovations grabbed attention and added the much-needed WOW Factor to the Fighter campaign."