Balenzia brand will be known as SocksXpress; Know the reason behind rebranding 

Our old name Balenzia reflected our earlier journey, but now we needed a name that could connect with our customers and express our offering in the right way. The founder and director of SocksXpress, Rahul Gupta further said, "The name SocksXpress! is straightforward, memorable and clear, which shows that we are about socks and want to establish ourselves as a leading brand in this category.

SocksXpress has been trying to create its own place not only in the Indian market but in the global market, too. Along with rebranding, it launched a new range with new designs and trendy patterns. Now, the new look of the brand is visible on packaging, social media, and the website, too.

Rahul Gupta said in the rebranding event that "Our effort is to make this change comfortable for our old customers and also introduce new customers to SocksXpress! This change celebrates the community we have built and invites everyone to embrace their own unique style."

The rebranding will position the company to strive for leading name status in the sock category, while encouraging customers to use socks as one more way to express themselves.