Adani Group's new campaign 'Pehle Fan, Phir Bijli' will show positive change in people's lives
Adani: Adani Group has given a new look to its campaign "Hum Karke Dikhaye Hain". This campaign shows the positive change in the lives of millions of Indians through the projects of the Adani Group. Let's know about this.
Adani Group has given a new look to their campaign, i.e. "Hum Karke Dikhaye Hain". This campaign is about the positive change in the lives of millions of Indians through the projects of the Adani Group. 'Pehle Fan Phir Bijli' is the first film that has been produced by Ogilvy India.
This film portrays the heartwarming story of a child. Despite all the obstacles and ridicule this child believes that a fan can bring electricity to his village. His unwavering belief comes true when he sees an Adani windmill generator bringing clean energy electricity to his village. This film is to be launched on multiple broadcast, digital, and social media platforms with #HKKDH.
Pranav Adani, Director of Adani Enterprises Limited, said, "This campaign truly reflects the core spirit of the Adani Group. The specialty of this initiative is its heart-warming feel. It shows how our infrastructure plays a role in transforming the lives of millions of Indians. We aim to bring a positive change in the lives of millions of Indians." Piyush Pandey, Chief Advisor, Ogilvy India, said, "This film showcases an emotional story of a key benefit that consumers get."
