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Intex revolutionizing the market of technology for the next generation with an all-new campaign
New Delhi (India), February 4: The 360-degree digital campaign of the brand engages with the generation next by enhancing the spectrum of technology. Continuing the legacy of 26 years with pride, Intex has been the technological partner of many households with their extensive assortment of products like Smart TV, speakers, smart + IT accessories, medical products, […]
New Delhi (India), February 4: The 360-degree digital campaign of the brand engages with the generation next by enhancing the spectrum of technology. Continuing the legacy of 26 years with pride, Intex has been the technological partner of many households with their extensive assortment of products like Smart TV, speakers, smart + IT accessories, medical products, etc. Its heritage has always served its consumers with the best-in-class experience. With the ever-evolving dynamics of tech evolution and design innovations, Intex is now engaging with the new-age users in a brand-new avatar. The campaign named “Intex for Generation Nxt” is dedicated to re-fashion the brand persona through a newly designed look and feel.
Establishing their communication with Gen Nxt, a teaser video was released on digital platforms to engage with the core demographic through an all-around approach including social media extensions. What started off as a simple campaign, eventually touch based on all points of consumer interaction with a drive to update the lifestyle of the advanced generation.
As customers were offered superior quality products with the most cutting-edge technology at the lowest price during festive season sales, the wide range of offerings, made the activity get the traction and garnered maximal eyeballs. With, #XmaxIntex the brand provided maximum offers, on maximum products from #GenNxt, with maximum discounts for this new beginning through their Christmas & Year End Sale #XMaxIntex. Intex also launched a contest “Spot X” to make the campaign fun and rewarding. The elements of the campaign and the communication are a direct inspiration from the brand name.
