Fashion Meets Hip-Hop: The Indian Garage Co Drops ‘Yeno’ with Gubbi, Arcado & Awedeo — A High-Energy Musical Tribute to Namma Bengaluru

This unique collaboration is part of Indian Garage’s ongoing commitment to celebrate its deep-rooted association with Bengaluru and foster a strong community of brand advocates through initiatives that resonate with the true essence of being a ‘Bengalurian.’

The ‘Yeno?’ track brings together three dynamic music talents — Gubbi, Awedeo, and Arcado. Gubbi, Bengaluru’s celebrated Kannada rapper, is known for music that showcases Karnataka’s rich culture and heritage. Awedeo, a 19-year-old rapper from Delhi, expresses his love for Bengaluru through his verses. Arcado, a rising music producer, is gaining momentum in both the Kannada and Malayalam music circuits.

‘Yeno?’ is a vibrant ode to the city — capturing its love for food, passion for cricket, iconic weather, green parks, evolving fashion, and deep-rooted culture. The high-energy music video further amplifies the vibe, with performances filmed across key Bengaluru landmarks, including Indian Garage’s flagship store on Brigade Road.

Reinforcing its brand ethos of connecting emotionally with the city, The Indian Garage recently collaborated with the popular “Auto Anna” for a playful Instagram reel. The video features Auto Anna cruising through Malleshwaram in a “street drip” avatar, cheekily referencing Fast & Furious, styled head-to-toe in Indian Garage’s fashion merchandise.

“At The Indian Garage Co., we believe in the power of community and the importance of giving back. ‘Yeno?’ is not just a song — it’s a movement to uplift voices that deserve to be heard and to celebrate the city that has been our home on the global stage,” said Anant Tanted, Founder & CEO, The Indian Garage Co. “We are committed to creating platforms that empower both emerging and established dancers, singers, and artists to step into the spotlight and share their stories with the world. At its core, Indian Garage stands for more than just fashion — it stands for opportunity, inclusivity, out-of-the-box thinking, and the belief that every voice matters.”

Staying true to its community-first approach, The Indian Garage continues to host impactful initiatives that inspire and engage Gen Z audiences. Signature events like Cypher City — an online street dance battle — and Garage Gala are just a few examples of how the brand is bringing creativity and culture to life.

~Participants are invited to join the movement, watching "Yeno?" and becoming part of Bengaluru’s evolving cultural story. Rap Song video can be viewed here
 For more updates and to engage with the community, follow @theindiangarageco and @TIGCGarageCrew on Instagram and Threads.

  Video Link

About The Indian Garage Co.

Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C brand that has grown into a 500-crore enterprise with a rapid growth trajectory.  The brand targets 1500 Cr GMV in the next five years.  TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co in the year 2023.

Operating under the 'House of Brands' format, the company boasts three brands under its umbrella: The Indian Garage Co. (menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace. As to the growing acceptance and popularity of The Indian Garage Co. products, the company intends to diversify its offerings and introduce additional categories under its umbrella.