Audi India Records a Phenomenal 88% Growth in the First Nine Months of 2023

The introduction of the latest models, such as the Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi Q3, and Audi Q3 Sportback, along with the sustained demand for their well-established models like the Audi A4, Audi A6, Audi Q5, and the premium range including the Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron GT, and Audi RS e-tron GT, contributed to this impressive performance.

Remarkably, the SUV range witnessed a growth of 187%. In contrast, the Performance, Lifestyle, and e-tron range observed a 42% rise during the same period.

Mr. Balbir Singh Dhillon, Head of Audi India, expressed his optimism, stating, “Audi India retailed 5,530 units, marking a robust 88% growth; our SUVs have experienced a growth of 187%. As we approach the festive season, we anticipate this growth trajectory to persist, driven by continuous demand for our top-selling models, including the Audi A4, Audi A6, Audi Q3, Audi Q3 Sportback, Q5, Audi Q7, and Audi Q8.”

He further emphasized the brand’s commitment to electric vehicles, noting, “With our recent launches, namely the Audi Q8 e-tron and Audi Q8 Sportback e-tron, which boasts an industry-leading 114 kWh battery, we now possess the most comprehensive EV portfolio in this segment. We are upbeat about the demand for our electric range during the festive season, especially for India’s pioneering EV supercars – the Audi e-tron GT and Audi RS e-tron GT.”

Mr. Dhillon added, “The substantial sales figures are attributed to robust demand, the growth of the luxury car segment, shifting demographics, and favorable economic conditions. Notably, one out of every four customers is returning for another Audi, a testament to our clientele’s satisfaction. Our strategy revolves around sustainable, profitable business, and we are aiming to conclude the year with a significant double-digit growth.”

In another noteworthy achievement, Audi Approved: plus, the company’s pre-owned car business, registered a 63% growth from January to September 2023. With 25 Audi Approved: plus facilities spread across the nation’s major hubs, Audi India plans to expand further, targeting 27 pre-owned car facilities by the end of this year.

Reiterating their commitment to a greener future, Audi India unveiled an industry-first initiative for EV owners, ‘Charge my Audi,’ available on the ‘myAudiConnect’ app. This initiative serves as a comprehensive solution, providing Audi e-tron customers with access to over 1000 electric vehicle charging points. The company has plans to incorporate more charging points in the upcoming months.

This consistent growth and innovative initiatives underline Audi India’s unwavering commitment to delivering top-notch products and services to its customers, setting new benchmarks in the luxury car segment.

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