Aaj Tak Powers Your Instagram with Bhagat Singh AR Filter this Independence Day

In conjunction with the special episode, Aaj Tak is powering your Instagram with an Augmented Reality (AR) filter of Bhagat Singh as part of its digital campaign under the hashtag #JaiHo. The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache. All you need to do is scan the QR code and relive the moment of pride. Users are encouraged to share their transformed images on social media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express their respect for freedom fighters and patriotism for the nation.

https://tinyurl.com/4wwvsfmv

The "Jai Ho" episode will air on August 15, 2024, at 12 PM. The AR filter will be available on Instagram. 

Aaj Tak continues to enhance user engagement through an experience that go beyond traditional media. The channel’s focus on blending technology with its content keeps it at the forefront of the digital age.