Increase in Moissanite purchase post covid, insights revealed by Anopchand Tilokchand Jewellers Pvt. Ltd

The COVID-19 pandemic had a significant impact on many industries, including the jewelry industry. With Gold and Diamond rates skyrocketing, Moissanite comes as a savior for people with limited financial resources. Moissanite is known for its remarkable hardness and brilliance, making it the most popular and alternative choice after diamonds. When it comes to choosing a gemstone for an engagement ring or other fine jewelry, Diamond is the ideal choice. However, with the current tumble and competition in the jewelry industry, Moissanite is a safe choice.

Some customers prefer diamonds because of their tradition, prestige, or natural origin. Others prefer moissanite for environmental or ethical reasons, or simply because they can achieve the desired aesthetic for less money. 

Nitin Bardia from Anopchand Tilokchand Jewellers Pvt. Ltd. says “There has been a definite increase in the purchase of Moissanite post covid as Moissanite is a cheaper alternative to diamond and it all comes down to personal choice with no wrong answers. If you prefer a diamond, buy a diamond. Rest assured both gemstones are available in our store to cater to different kinds of customers.“ 

Will gold and diamond still be relevant in the next decade? “Gold is seen as an investment on top of Fashion needs. So I don’t see the desire for Gold going down anytime soon”, adds Nitin, founder of Anopchand Tilokchand Jewellers Pvt. Ltd. 

Trends will come and trends will go, but will the diamond stay forever? Only time will tell.

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