IIFA 2025: Rajasthan Tourism Embraces Modern Cinema, Says Diya Kumari

• The Silver Jubilee Edition of IIFA to Cast a Magical Spell-Like the Sonar Kila

Jaipur: The Government of Rajasthan is focused on strengthening the state's tourism industry. With its historical heritage, natural beauty, and vibrant cultural legacy, Rajasthan offers everything a traveler seeks. The state is working to position itself as a top destination, delivering unique experiences to visitors while creating opportunities for local communities. Taking this vision forward, Jaipur will host the prestigious IIFA 2025 (IIFA-25) on March 8 and 9, an event that will enhance Rajasthan’s presence in global tourism and cinema.

Deputy Chief Minister Diya Kumari stated that Rajasthan’s Film Tourism Promotion Policy is being further refined to support both the tourism sector and the film industry. She noted that IIFA 2025 will bring Rajasthan into the international spotlight, encouraging more filmmakers to choose the state for their productions. She added that hosting IIFA in Rajasthan marks an important step in connecting modern cinema with heritage, further strengthening tourism while boosting the state's cultural and economic influence.

Tourism Secretary Mr. Ravi Jain highlighted that the event presents a major opportunity for the tourism sector of Rajasthan. He noted that cinema and tourism are closely linked, as films have the power to introduce destinations to a global audience. With IIFA 2025, Rajasthan’s appeal for filmmakers will grow, making the state an even more attractive location for film productions and cine-tourism.

Rajasthan has long been a preferred backdrop for Bollywood and Hollywood films. Movies can elevate a destination’s global standing, as seen with Satyajit Ray’s 1974 classic ‘Sonar Kella’ (The Golden Fortress), which brought international recognition to Jaisalmer Fort. Its intriguing themes of reincarnation and mystery drew tourists, particularly from Bengal and other states, a trend that continues even today. Similarly, IIFA 2025 will put diverse tourism attractions of Rajasthan on the global stage which will further enhance its appeal.

Tourism Commissioner Mr. Vijay Pal Singh shared that the state government is introducing several initiatives to promote film tourism. These include:

• Dedicated film-shooting facilities at heritage sites
• Special tour packages for cinema enthusiasts
• Platforms to highlight local talent 

Mr. Singh mentioned that IIFA 2025 will not only benefit the film industry but will also boost local tourism, businesses, and cultural activities. Thousands of film enthusiasts, media professionals, and tourists are expected to visit Jaipur for the event, directly supporting hotels, restaurants, the handicraft sector, and transportation services.

With its blend of heritage and cinematic grandeur, Rajasthan is set to take center stage as the ideal host for IIFA’s silver jubilee edition.