Soulaa Jewels Debuts India’s First NFC Blend Jewellery at Hot Sheetz Pop-Up: A Dazzling Auction Experience with an Exclusive Twist

Making waves, Soulaa introduces for the first time in India an innovative NFC Tech blend in fashion jewellery — a futuristic fusion of fashion and functionality. This pioneering concept elevates accessories beyond aesthetics, offering interactive and purposeful designs that redefine modern luxury. Mumbai marks the first stop of this revolution.

Founded with just 16 carefully crafted pieces, the name “Soulaa” is derived from the Hindi word solah, meaning sixteen. It represents not just the brand’s roots, but a commitment to purposeful growth — where every jewel tells a story, and every story is crafted to last forever.

From heirloom-worthy classics to bold, boundary-breaking designs, Soulaa Jewels caters to every kind of woman: those who wear their story with pride and passion. Now adorning clients across the globe, Soulaa continues to blend timeless aesthetics with modern expression — and is soon to debut in select stores, with a bold vision to go global.

Quote:

“We’re not just creating jewellery, we’re crafting emotion, identity, and innovation — one piece at a time. With Soulaa, fashion becomes function, and every sparkle has a soul.”

Venue: Reaviva, Bandra

Day and Time: Saturday, 26th July |  1:30 PM – 6:00 PM

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