Nadir Godrej launches Dheeraj Gupta’s book ‘Loved By A Billion’.
Kaushal Sampat, Dheeraj Gupta, Nadir Godrej, Laura Ries, Neeha Gupta launch Loved By A Billion New Delhi [India], August 22: Nadir Godrej, C...
Kaushal Sampat, Dheeraj Gupta, Nadir Godrej, Laura Ries, Neeha Gupta launch Loved By A Billion
New Delhi [India], August 22: Nadir Godrej, Chairman and Managing Director of Godrej Industries, presided over the book launch of ‘Loved by a Billion: How Singular Focus Builds Iconic Brands,’ a book co-authored by Indian businessman Dheeraj Gupta, Founder of Jumboking and Laura Ries, daughter of legendary marketer Al Ries.
The launch was at the Granth Bookstore at Taj SantaCruz. During a vibrant book discussion moderated by Kaushal Sampath, President of Vayana, the engaged crowd tuned into the principles of focus, as applied to Indian brands. Dheeraj Gupta’s practical execution of Ries’s theories to help scale Jumboking into a nationwide chain was the focus of the discussion.
