This partnership speaks to a deep-rooted connection between brands that focus on more than just their products, they focus on creating experiences that resonate with those who appreciate the finer things in life. Mercedes-Benz has long been known for its iconic status in the world of automobiles, with each model representing a blend of art, engineering, and performance. Rustomjee shares this ethos, building homes and spaces that are not only built with precision but designed to stand the test of time. Together, they share a belief that true luxury is not just about exclusivity but also about creating something that will endure, elevate communities, and leave a lasting legacy.
Highlighting the spirit of the event, Mr. Chandresh Mehta, Executive Director, Rustomjee Group, said, “At Rustomjee, we believe that subtle luxury is rooted in enduring legacy, flawless craftsmanship, and reliable service to the communities we strive to delight. Our partnership with Mercedes-Benz India and Autocar for the Classic Car Rally 2025 reflects this shared commitment to experiences that endure. Having the opportunity to felicitate the Maharaja of Udaipur HH Lakshyaraj Singhji Mewar was a humbling reminder of India’s rich history and heritage which continue to inspire us. This weekend was more than a celebration of classic automobiles; it was a celebration of timeless values. And at Rustomjee, these values guide us as we continue to craft spaces designed to stand the test of time.”
The weekend itself was a testament to this belief. It was not only a celebration of the enduring beauty of classic cars but also an opportunity for like-minded individuals to gather, share stories, and experience a world where legacy and quality are prioritized. The event began with ‘The Showcase,’ an open-air exhibition that transformed the lawns of Taj Lands End into a living museum of motoring art, followed by ‘Dine with the Stars,’ an exclusive evening where automobile enthusiasts, business leaders, and tastemakers came together to celebrate shared passions for design, culture, and innovation. The weekend culminated in the rally, where over 100 classic Mercedes-Benz cars cruised along Mumbai’s scenic coastline, offering a rare glimpse into the history of automotive artistry.
Reflecting on the partnership, Mr. Percy Chowdhry, Executive Director, Rustomjee Group, remarked, "The Mercedes-Benz Classic Car Rally 2025 was a truly remarkable celebration of heritage, craftsmanship, and timeless elegance. Witnessing over 70 iconic Mercedes-Benz classics grace Mumbai's landscape was a reminder that true luxury is built to endure. At Rustomjee, we resonate deeply with this philosophy, whether it is a vintage automobile or a thoughtfully crafted home, what we create today should stand as a testament to quality and vision for generations to come. It was an honour to partner with Mercedes-Benz and Autocar in bringing together a community of connoisseurs who appreciate the finer things in life. This event perfectly encapsulated what we strive for every day: creating experiences and spaces that leave a lasting legacy."
Rustomjee’s partnership with Mercedes-Benz went beyond participation, it was an active embodiment of the brand’s core values. Rustomjee’s commitment to community-building was reflected in its involvement in the Community Table Dinner, a fireside conversation with global automotive thought leaders, and its presence at the flag-off ceremony of the rally. It was a symbol of Rustomjee’s unwavering belief in the importance of collaboration, vision, and purpose in shaping a future that respects heritage while continuously striving for progress.
The event was graced by eminent personalities, including Ashish Shelar, Cabinet Minister for IT & Cultural Affairs, Government of Maharashtra; Pratapsinh Gaekwad of the Royal Family of Baroda; and the Maharaja of Gondal, along with the Maharaja of Udaipur. The gathering of renowned business leaders such as Viveck Goenka, MD, Indian Express Group; Yohan Poonawala, Chairman & MD, Poonawala Engineering Group; Gautam Singhania, MD, Raymond Group; and Hormusji Kama, Chairman & MD, Mumbai Samachar, reinforced MBCCR’s stature as a premier celebration of legacy and timeless design. During the event, Chandresh Mehta, Executive Director at Rustomjee Group also felicitated Lakshyaraj Singh Mewar, the Maharaja of Udaipur, adding a distinguished highlight to the ceremony.
For Rustomjee, the collaboration with Mercedes-Benz was about more than just the event itself. It was a natural extension of its values, celebrating excellence, fostering community, and continuously striving to create enduring legacies. The rally flag-off was not just a ceremonial moment; it was a reflection of Rustomjee’s commitment to not only shaping the skyline of Mumbai but also shaping the future of those who choose to live, drive, and invest in luxury that lasts.
